Blog – Axia Corporation Limited https://axiacorpltd.com Thu, 12 Mar 2026 07:13:49 +0000 en-US hourly 1 https://axiacorpltd.com/wp-content/uploads/2025/02/cropped-axia-32x32.png Blog – Axia Corporation Limited https://axiacorpltd.com 32 32 Axia HY F2026 Short form results https://axiacorpltd.com/axia-hy-f2026-short-form-results/ https://axiacorpltd.com/axia-hy-f2026-short-form-results/#respond Thu, 12 Mar 2026 07:09:41 +0000 https://axiacorpltd.com/?p=991901 ]]> https://axiacorpltd.com/axia-hy-f2026-short-form-results/feed/ 0 AGM Notice FY2025 https://axiacorpltd.com/agm-notice-fy2025/ https://axiacorpltd.com/agm-notice-fy2025/#respond Wed, 29 Oct 2025 06:39:51 +0000 https://axiacorpltd.com/?p=991858

NOTICE IS HEREBY GIVEN that the Tenth Annual General Meeting of members will be held on Tuesday 25 November 2025 at 08h15 at the Royal Harare Golf Club Building, Harare, for the purpose of transacting the following business: –


ORDINARY BUSINESS
1. To receive and consider the financial statements for the year ended 30 June 2025 together with the report of the Directors and Auditors thereon.
2. To re-elect the retiring Director, Mrs. Thembiwe Mazingi who retires by rotation and being eligible, offers herself for re-election. Thembi is a partner in a legal firm, Coghlan, Welsh & Guest, a postion she has held since 1989, having joined the firm in 1982. She is a specialist in International tax law, corporate law, compliance and governance. She currently sits on the boards of Simbisa Brands Limited, Ariston Holdings Limited and African Century Limited.
3. To re-elect the retiring Director, Mr. Themba Sibanda, who retires by rotation and being eligible, offers himself for re-election.Themba is a Chartered Accountant who has worked in compliance, audit and advisory for the past 44 years. He is the principal at Schmulian & Sibanda Chartered Accountants (Zimbabwe) and sits on various boards of Stock Exchange listed entities such as Padenga Holdings Limited (Chairman of the Board), Edgars Stores Limited (Chaiman of the Board) and PPC ZImbabwe Limited.
4. To re-elect the retiring Director, Mr. Matthew Hosack, who retires by rotation and being eligible, offers himself for re-election. Matthew holds a Bachelor of Business Science (Honours) degree from the University of Cape Town and a Certificate in Investment Management from the CFA UK Society. He is also the founding partner of Sub Sahara Capital Group Zimbabwe, a Pan-African fund management company.
5. To approve Director’s fees for the year ended 30 June 2025.

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Appointment Of Non-Executive Director: https://axiacorpltd.com/appointment-of-non-executive-director/ Thu, 03 Jul 2025 14:32:48 +0000 https://axiacorpltd.com/?p=991796

Appointment Of Non-Executive Director:

Matthew Hosack

The Board of Directors of Axia Corporation Limited is pleased to announce the appointment of

Matthew Hosack as a Non-Executive Director, effective 1 July 2025.

Matthew brings extensive experience in the financial and investment sector, having been in the

fund management industry for over 16 years. He holds a Bachelor of Business Science (Honours)

degree from the University of Cape Town and a Certificate in Investment Management from the CFA

UK Society. He is also a founding partner of Sub-Sahara Capital Group Zimbabwe, a pan-African fund

management company.

The Board welcomes Matthew and looks forward to benefiting from his expertise as Axia Corporation

Limited continues to pursue its strategic growth objectives.

By Order of the Board

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Axia Corporation (Zimbabwe) PBT jumps by 88% to ZWL$3.5 billion in HY2022 https://axiacorpltd.com/axia-corporation-zimbabwe-pbt-jumps-by-88-to-zwl3-5-billion-in-hy2022/ Sun, 02 Feb 2025 18:16:57 +0000 http://axiacorpltd.com/?p=991105

CHAIRMAN’S STATEMENT AND REVIEW OF OPERATIONS

DIRECTORS’ RESPONSIBILITY

The Directors of Axia Corporation Limited are responsible for the preparation and fair presentation of the Group’s consolidated financial results and this press release represents an extract thereof. The reviewed interim financial results have been prepared in accordance with International Accounting Standard 34: Interim Financial Reporting and in the manner required by the Companies and Other Business Entities Act (Chapter 24:31) and the Zimbabwe Stock Exchange listing requirements. The principal accounting policies of the Group are consistent with those applied in the previous annual financial statements.

AUDITOR’S STATEMENT

The reviewed interim financial results for the six months ended 31 December 2021 have been reviewed by Deloitte & Touche, Chartered Accountants (Zimbabwe) and a modified review conclusion has been issued thereon. The reviewed report carries an adverse conclusion with respect to non-compliance with International Accounting Standard 21: The Effects of Changes in Foreign Exchange Rates. The review conclusion has been made available to management and those charged with governance of Axia Corporation Limited. The Engagement Partner responsible for the review is Mr. Stelios Michael.

COMPLIANCE WITH INTERNATIONAL ACCOUNTING STANDARD 29: FINANCIAL REPORTING IN HYPERINFLATIONARY ECONOMIES

The Group adopted the Zimbabwe Consumer Price Index (CPI) as the general price index to restate transactions and balances as appropriate. Non-monetary assets and liabilities carried at historic cost have been restated to reflect the change in the general price index. Monetary assets and liabilities and non-monetary assets and liabilities carried at revalued amounts have not been restated as they are presented at the measuring unit current at the end of the reporting period. Items recognized in the statement of profit or loss have been restated by applying the change in the general price index from the dates when the transactions were initially earned or incurred. A net monetary adjustment was recognized in the statement of profit or loss. All items in the statement of cash flows are expressed in terms of the general price index at the end of the reporting period. Comparative amounts in the Group financial results have been adjusted to reflect the change in the general price index. Interim financial results prepared under the historical cost convention have also been presented as supplementary information. The auditor has not expressed any review conclusion on these historical results.

The CPI increased from 2,986.4 in June 2021 to 3,977.5 in December 2021, representing a 33% increase in the period under review, this is compared to the Reserve Bank of Zimbabwe Auction rate which increased by 29% during the same period. Due to the disparities currently prevailing in the economy, significant distortions can occur in the preparation of inflation-adjusted financial statements in accordance with the requirements of IAS 29. Of significance in the inflation-adjusted financial statements is a net monetary loss of ZWL$ 238.912 million in the current period.

OPERATING ENVIRONMENT AND OVERVIEW

In the six months to 31 December 2021, the trading environment was characterized by increased levels of inflation, unstable exchange rates and uncertainty. With the easing of COVID-19 lockdown restrictions, business activity improved across the region before the onset of the fourth wave in December 2021. Improved business activity resulted in the Group businesses recording volume growth except for the distribution businesses in Zimbabwe and Zambia. In Zimbabwe, the consumer disposable income benefited from increased economic activity driven by infrastructure spending, improved mining activity and better agriculture output. The increased use of foreign currency in the local market enabled businesses to generate foreign currency which will help the Group to undertake critical capital investments. However, the widening of the gap between the official auction and parallel market exchange rates present pricing and value-preservation challenges to the businesses. The result of this growing level of arbitrage and market distortions have negative effects on the entire economy.

The indexed cost base and high interest rates had a significant impact on the Group’s financial results. Management will continue to adapt business units’ operating models to manage business growth and sustainability.

FINANCIAL OVERVIEW

Commentary of the Group’s financial results is confined to the financial information prepared under the historical cost convention.

The impact of improved business activity during the reporting period improved demand resulting in volumes above those reported in the comparative period. The Group reported revenue of ZWL$15.168 billion during the period to achieve a 70% growth compared to the prior comparative period. The revenue growth filtered into gross margin which increased by 93% on prior period. Operating expenditure increased by 105% on comparative period due to certain indexed cost base. The Group posted an operating profit of ZWL$3.194 billion, representing an 84% increase on the comparative period. Profit before tax of ZWL$3.462 billion was reported which was 88% ahead of prior period. Basic Earnings Per Share and Headline Earnings Per Share both improved by 81%.

The Group’s statement of financial position remained solid. Net borrowings decreased by ZWL$1.19 billion as a result of improved cash sales which improved cash and cash equivalents balances resulting in decreased gearing.

The Group generated cash of ZWL$2.481 billion from operations which was up 577% from the comparative period. This translated into enhanced free cash generation enabling the Group to easily incur capital expenditure for the period totaling ZWL$217.373 million. The Group’s free cash generation will enable it to execute its exciting expansion opportunities.

SUSTAINABILITY REPORTING

The Group continues to apply the Global Reporting Initiatives (GRI’s) Sustainability Reporting Guidelines as part of its commitment to ensuring the sustainability of its businesses. The Group will continue to uphold these practices and values across its operations to ensure that long-term business success is achieved in a sustainable manner.

OPERATIONS

The main operating business units in the Axia Corporation Limited Group are TV Sales & Home (TVSH), Distribution Group Africa (DGA) and Transerv. TVSH is Zimbabwe’s leading furniture and electronic appliance retailer with sites located countrywide. DGA’s core areas of expertise lie in inbound clearing and bonded warehousing, ambient and chilled warehousing, logistics, marketing, sales, and merchandising services. Transerv retails automotive spares and accessories through retail stores and fitment centers to service the needs of its customers.

TV Sales & Home
Although the COVID-19 pandemic continued to pose a myriad of risks, the TVSH group remained focused on driving revenue by taking full advantage of the significantly eased lockdown restrictions since September 2021. The business was able to capitalise on the resumption to normal working hours and improved supply chains. A revenue growth of 115% to prior year was recorded in the first half of the financial year whilst volume performance increased by 10% over prior year. Second quarter volume performance was up 4% compared to the same period in prior year attributable to successful market activation promotions namely Black Friday and Ho-Ho-Home which were well received by consumers. The debtors’ book grew by 102% in value and collections on the book have remained solid.

As part of investing in production facilities to boost bed production at Restapedic, TV Sales & Home increased its shareholding in Restapedic from 49% to 60% effective 1 July 2021. An amount of US$860,000 was paid for this extra investment. This increase in shareholding enabled Restapedic to invest in a 10,000 bed production facility which is under construction in Sunway City, Harare and is estimated to cost US$4.5 million. Completion of building the factory is estimated to be November 2022. Restapedic bedding attained revenue and volume growth of 33% and 5% respectively compared to prior period.

The lounge suite manufacturing business is on a positive trajectory with revenue and volume performance up 369% and 325% to the comparative period respectively. This performance is attributable to continuous product innovations. TVSH remain focused on giving its customers a world class experience in its retail stores as evidenced by completion of store refurbishment works in Gweru during the period under review. Store refurbishments will continue during the second half of the financial year. The business will continue to expand its retail footprint with a target to open two new retail stores in Harare and one in Bulawayo in the second half of the financial year.

Management will continue to apply mitigatory means to ensure that inflation coupled with the effects of the pandemic do not negatively affect the business’ objective of consistent quality product supply.

Distribution Group Africa – Zimbabwe
Management continued to steer the distribution business group professionally and within the confines of regulatory requirements within each jurisdiction. In Zimbabwe, turnover grew by 46% against same period last year. Volumes declined by 22% from same period last year, mainly as a result of discontinuation of ProGroup wholesale business without significant financial impact. The business continues to safeguard and grow shareholder value by embarking on projects that generate positive cash flows and achieve the required returns. Management endeavours to maintain the business’ going concern and to propel the business to remain the market leader in the markets that it services.

Management will focus on business re-engineering and remain at the frontier of bringing innovative and value adding solutions in all the business’ product offerings. Management will continue to maximise the scalability of all the distribution group businesses to bring about the desired cost efficiencies.

Distribution Group Africa – Region
The new government in Zambia brought about much needed stability to the Zambian currency making planning more predictable.

Malawi continues to face shortages of foreign currency. However, the addition of two key distribution agencies in the first quarter of the financial year resulted in improved profitability for Malawi. The combined USD revenue for the regional businesses grew by 53% owing mostly to the new agencies taken on in Malawi. In Zambia, the strengthening Kwacha encouraged the business to take advantage of Forward Exchange Contracts thus enabling pricing at reasonable rates. This enabled the Zambian entity to grow revenues by 21% and improve profitability by over 100%. The combined USD Gross margin for the regional businesses was up 46% as a result of additional distribution agencies established in Malawi. Going forward, management will focus on managing foreign suppliers and ways to generate foreign currency to settle foreign suppliers. New agencies will continuously be evaluated and targeted.

Transerv
The Company has remained profitable despite major challenges in obtaining foreign currency to always ensure adequate stocking levels. Turnover for the first half increased by 81% over the comparative period which was underpinned by volumes growth of 13%. Management will continue to focus on improving revenue generation, obtaining the right stock mix and managing the operating costs to ensure that the business improves its profitability. In the second half of the financial year, management will concentrate on expanding the store network throughout the country with the aim of bringing convenience and providing an excellent customer service. In January 2022 a new branch was opened in Chiredzi. Branches in Victoria Falls, Avondale fitment centre (formerly Autocycle) and a fitment centre at the Chikwanha retail shop are all at advanced stages of opening in the next few months. Management is also looking forward to opening stores in Karoi and Zvishavane before the end of the financial year.

IMPACT OF COVID-19

The Group remains focused on ensuring the safety and health of its employees, customers and other stakeholders and thus, will continue to implement and observe COVID-19 guidelines approved by the World Health Organisation and the Ministry of Health and Child Welfare, throughout its operations. The Group applauds the Government on the nationwide vaccination program for COVID-19 and has been encouraging its employees to make use of this opportunity to get vaccinated.

The impact of COVID-19 on businesses globally is and will continue to be significant. Given the ongoing uncertainty around the impact and conclusion of COVID-19, it is not possible to assess, with certainty the full impact the pandemic will have on the Group’s financial performance. At present, the financial status of the Group remains healthy, and the impact of COVID-19 has not created any issues from a solvency or liquidity perspective. The Group remains resilient and determined to withstand the risks associated with COVID-19.

PROSPECTS

With the ongoing COVID-19 related cost restrictions periodically affecting global supply chains, management will continue to assess all supply chain constraints for imported and local goods and will thus be working closely with suppliers to ensure adequate product supply. As the business emerges out of the restrictive and disruptive environment surrounding the COVID-19 pandemic, the Group remains optimistic and will continue to focus on its ongoing business optimization and expansion initiatives.

The Zimbabwean business environment remains complex with challenges caused by high inflation. We remain hopeful that progressive and consistent policies will be adopted and that they will be aimed at building confidence in the market.

The Group’s management teams will continue to optimally manage gearing levels, that is to align the quantum and cost of debt deployed across the Group. There will be added focus on:

  • improving free cash flows,ï investing free cash flows into assets with attractive returns,
  • managing foreign currency exposure, and
  • protecting the balance sheet in real terms.

The Group is also looking forward to the execution and completion of its exciting opportunities – bed and lounge suite production facilities, expanding retail store networks as well as optimizing major distribution agencies in Zimbabwe and the region.

DIVIDEND

The Board has declared an interim cash dividend of ZWL66 cents per share (2021: ZWL 24.5 cents) in respect of all ordinary shares of the Company. The dividend is payable in respect of the interim period ended 31 December 2021 and will be paid in full to all shareholders of the Company registered at close of business on the 8th of April 2022. The payment of this dividend will take place on or around the 15th of April 2022. The shares of the Company will be traded cum- dividend on the Zimbabwe Stock Exchange up to the 5th of April 2022 and ex-dividend as from the 6th of April 2022.

The Board has also declared an interim dividend totaling ZWL$18.1 million to the Axia Employee Share Trust (Private) Limited which will be paid on the same date.

APPRECIATION

I express my sincere gratitude to the Board of Directors, executives, management and staff for their ongoing efforts during the period under review. Their commitment, despite the challenging operating environment, is greatly appreciated. I also take this opportunity to thank the Group’s valued customers, suppliers and other stakeholders for their continued support and trust.

L E M NGWERUME
Chairman

24 March 2022

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AXIA Corporation declares FY2020 dividend of 19.16 ZWL cents per share https://axiacorpltd.com/axia-corporation-declares-fy2020-dividend-of-19-16-zwl-cents-per-share/ Sun, 02 Feb 2025 17:51:46 +0000 http://axiacorpltd.com/?p=991068

Based on the historical results, the Board has declared a final dividend of 19.16 ZWL cents per share in respect of all ordinary shares of the Company. This brings the total dividend paid for the year to 23.76 ZWL cents. The final dividend is payable in respect of the financial year ended 30 June 2020 and will be paid in full to all shareholders of the Company registered at close of business on the 16th of October 2020. The payment of this dividend will take place on or around the 29th of October 2020. The shares of the Company will be traded cum-dividend on the Zimbabwe Stock Exchange up to the 13th of October 2020 and ex-dividend as from the 14th of October 2020.

The Board has also declared a final dividend totalling ZWL$5.2 million to the Axia Employee Share Trust (Private) Limited which will be paid on or around the same date.

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Axia Corporation Limited (Zimbabwe) records 74% growth in revenue to US$234.098 m for Half Year 2019 https://axiacorpltd.com/axia-corporation-limited-zimbabwe-records-74-growth-in-revenue-to-us234-098-m-for-half-year-2019/ Sun, 02 Feb 2025 16:45:07 +0000 http://axiacorpltd.com/?p=991019

We have extracted the financial summary from the interim half year report of Axia Corporation Limited listed on the Zimbabwe Stock Exchange under the share code AXIA.zw. Axia Corporation is a retail enterprise that trades homeware furniture and electrical appliances and automotive spares through 38 nationwide retail outlets and in Zambia and Malawi.

The following is an excerpt from the interim half year report;

Financial update

The Company posted positive results, ensuring shareholders continue to earn a return through dividend and sustained share price growth.

FINANCIAL OVERVIEW
The period under review was generally faced with difficult trading conditions. The challenges faced in the economic environment were characterized by constraints in the supply of some local products and foreign currency constraints. Despite these factors, the Group’s business units were resilient and this helped the Group to register a good performance.

As part of the Group’s objectives to achieve organic and acquisitive growth as well as backward integration into manufacturing, the Group, through its subsidiary TV Sales & Home, successfully concluded the acquisition of a 49% shareholding in Maton (Private) Limited t/a Restapedic, a bedding manufacturing business. An amount of US$2,468 million was paid for the investment. Restapedic is a synergistic business to the Group’s portfolio which, together with other suppliers, will help in securing the supply chain of bedding units for TV Sales & Home. Competitions and Tariffs Commission approval for this transaction was obtained in January 2019.

The Group reported revenue of US$234.098 million during the period to achieve a 74% growth on the comparative period. This was driven by a mixed volume performance across operations. Inflationary pressures continued across the board with respect to both stock inputs and operating expenditure, particularly in the latter part of the financial period under review. Despite the inflationary pressures on costs, the Group sustained growth in profitability by recording an operating profit of US$22.368 million, representing a 68% growth on the comparative period. The financial income line is mainly comprised of income earned on the derivative option and this was adjusted by unrealized exchange losses arising out of the valuation of foreign creditors. Equity accounted earnings are mainly comprised of the results of Transerv and Restapedic. All business units with equity accounted results have performed well and Restapedic has contributed a reasonable amount. Overall, profit before tax at US$22.750 million for the period was 65% above the comparative period. Basic and Headline earnings per share for the period improved by 52% to 1.81 US cents. The Group contributed US$2.086 million to the fiscus through the Intermediated Money Transfer Tax since it was increased from 5 cents per transaction to 2%, per dollar value from $10 to a limit of $500,000, in October 2018.

The Group’s statement of financial position remained solid. Managing foreign creditor positions and securing additional inventory will remain key focus areas and this will be done in tandem with environmental changes. Net borrowings have decreased by US$11.273 million mainly as a result of increased cash sales and aggressive collection of trade receivables which improved cash and cash equivalents balances resulting in decreased gearing.

The Group generated cash of US$16.257 million from operating activities against US$1.081 million in the comparative period. The Group’s capital expenditure for the period totalled US$1.641 million and this was limited to critical maintenance and expansion projects as these were also affected by inflationary pressures.

SUSTAINABILITY REPORTING
The Group continues to apply the Global Reporting Initiatives (GRI’s) Sustainability Reporting Guidelines as part of its commitment to ensuring the sustainability of its businesses. The Group will continue to uphold these practices and values across its operations to ensure that long-term business success is achieved in a sustainable manner.

OPERATIONS
The main operating business units in the Axia Corporation Limited Group are TV Sales & Home (TVSH), Distribution Group Africa (DGA) and Transerv. TVSH is Zimbabwe’s leading furniture and electronic appliance retailer with sites located countrywide. DGA’s core areas of expertise lie in inbound clearing and bonded warehousing, ambient and chilled warehousing, logistics, marketing, sales and merchandising services. Transerv retails automotive spares, by utilising multiple channels to service the needs of its customers.

TV Sales & Home
TV Sales & Home had a strong first half of the financial year with a 35% increase in units sold over the comparative period, which translated into a turnover growth of 63%. The turnover growth was driven by significant growth in both cash and credit sales. The instalment debtors’ book increased by 51% over the comparative period and this has been consistent with increased credit sales as anticipated. The quality of the book remained good throughout the period.

Inventory levels remain good and support for local suppliers has continued to ensure uninterrupted supply of all key furniture lines. This has continued to be a success and the business will continue to foster such partnerships to promote local production. As these
partnerships are key in ensuring that supplies remain high, the business acquired a 49% stake in Maton (Private) Limited t/a Restapedic, a bed manufacturing outfit, as earlier explained in the financial overview.

The business has continued to grow its store network by opening two new stores, one each in Masvingo and Banket during the period under review. Four new stores are scheduled to open in the second half of the financial year and upgrades of existing stores are now underway to vastly improve the shopping experience.

Distribution Group Africa – Zimbabwe
The Zimbabwean distribution business delivered a good set of results during the period under review. Turnover grew by 91% over the comparative period owing to growth in existing business and some price increases. The swing towards more local sales has helped especially in this challenging economic environment where foreign currency has become scarce. Operating profit was more than 100% up from prior year.

Management will continue focusing on driving volumes growth and ensuring visibility of their principals’ products. The business will continuously look for other opportunities to reduce foreign currency requirements for imports. Since the last reporting period, management witnessed improvement in the control environment thus enabling efficiencies and profit generation. Monitoring and control of this business operation will remain key.

Distribution Group Africa – Region
The regional operations reported a mixed set of results. The trading environment in the region has been quite challenging. The regional operations remain a critical component of the group’s distribution footprint to represent agencies held in Zimbabwe.

Malawi
Malawi recorded a decline in revenue of 6% mainly as a result of some customers being put on stop supply, for the greater part of the period under review, as they exceeded their credit terms. The business resumed trading with those customers who were on stop supply in November and December 2018 and revenue is expected to grow in the second half of the financial year. The business’ operating profit marginally increased over the comparative period as costs were well managed.

Zambia
In Zambia, revenue grew by 14% as a result of the introduction of new agencies such as Rhodes and growth in existing business. The growth was however achieved at low margin. The low gross margin coupled with significant stock write offs on the back of over stocks and customer returns resulted in the business making an operating loss for the period. The forward
exchange contracts taken to hedge against foreign exchange risk have significantly enabled the business to generate profit before taxation.

Transerv
Despite the onerous trading environment, Transerv recorded a marginal revenue growth of 4% over the comparative period. The business continued with its focus on ensuring product availability and at the right pricing. The business managed to maintain its footprint across the country, and has ensured that its customers have access to products as and when required.

Transerv will be celebrating its 10-year anniversary in May 2019. The 10-year journey has seen the business grow to a network of 24 (21 Transerv and 3 Midas) trading outlets, 15 Fitment Centers, an Auto Cycle Centre, Zimbabwe Spares Wholesalers, a diesel pump room (ADCO) and a Clutch and Break Specialists (CBS). Its staff compliment has also grown to 350 employees.

PROSPECTS
The Group is very hopeful about the country’s prospects and growth potential despite the current prevailing economic realities which are likely to persist in the short to medium term. The Group is looking into expansion projects, that will enable sustainable growth thus creating value for all stakeholders, even as the macro- economic environment is full of risks.

The sourcing of foreign currency to procure inventory and settle foreign suppliers remains a priority for the Group. Given the Group’s portfolio of business units that require about 50% of its inventory being imported, it will be imperative to evaluate investment opportunities with export potential even if they are outside the Group’s speciality retail and distribution space. The Group would like to consolidate its position in the market despite competition by: expanding product range and footprints, continuing to build its brands to be the biggest in speciality retail and distribution, growing volumes, generating free cash and continuing to operate profitably.

Axia Corporation Limited is a Company Member of Africanfinancials.com. Visit the company website for more information and to sign up for email alerts

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Strategies to Stay Calm and Make Informed Decisions https://axiacorpltd.com/strategies-to-stay-calm-and-make-informed-decisions/ https://axiacorpltd.com/strategies-to-stay-calm-and-make-informed-decisions/#respond Mon, 17 Jul 2023 15:16:41 +0000 https://beratung.vamtam.com/?p=7023

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

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Practical Tips for Creating and Managing Your Personal Budget https://axiacorpltd.com/practical-tips-for-creating-and-managing-your-personal-budget/ https://axiacorpltd.com/practical-tips-for-creating-and-managing-your-personal-budget/#respond Mon, 17 Jul 2023 15:12:17 +0000 https://beratung.vamtam.com/?p=7025

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

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Understanding Behavioral Biases and Making Rational Choices https://axiacorpltd.com/understanding-behavioral-biases-and-making-rational-choices/ https://axiacorpltd.com/understanding-behavioral-biases-and-making-rational-choices/#respond Mon, 17 Jul 2023 15:10:48 +0000 https://beratung.vamtam.com/?p=7027

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

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